Sleep Aid, an ambient album for UNICEF Finland made to help you fall asleep. We spend a third of our lives asleep doing nothing, so we turned that nothing into something: while you drift off, every stream earns royalties that go to children in need.
Client: UNICEF
Desire-a-Bar – as chocolate prices rose worldwide, this three-metre-tall chocolate bar reignited Finland's desire for chocolate. Queues averaged 1 hour 45 minutes and sales in nearby stores nearly doubled.
Client: Fazer
Offline Island, the world's first phone-free tourist island for digital detox, created for the little-known Kotka-Hamina region of southeast Finland. It became a global story overnight, covered by CNN, Bloomberg and the Wall Street Journal, reaching billions with zero media spend and selling out the entire ferry season.
Client: Visit Kotka-Hamina
A little piece of Finland, an Independence Day campaign built on real letters written from the front to Fazer, thanking the company for its products and the hope they carried. Proof that the brand has been part of Finland's story all along.
Client: Fazer
Wetteri is betteri is a brand platform and promise for a major Finnish car dealership chain, where "better" is the engine that keeps the company being better than yesterday, every day. The launch film shows that better starts with understanding people, and the real reason people upgrade their car: the look on the neighbour's face.
Client: Wetteri
Se nyt vaan on tyhmää maksaa liikaa ("It's just stupid to pay too much") – a campaign that took Gigantti's famous but forgotten line and turned it back into a national catchphrase, growing sales by 24% in the year's most important season.
Client: Gigantti
Oltermanni tekee arjesta leikkiä ("Turns the everyday into play") is a brand concept that reaches into every corner of the brand, finding the fun hidden in ordinary days. Oltermanni is one of Finland's best-loved cheeses.
Client: Valio Oltermanni
Todella HK (a play on "todella OK", roughly "totally fine"), a wordplay and an earworm that turns a quality claim into a brand platform that got HK back on the nation's lips and back to top of mind, moving it from the bottom of the pack to the front.
Client: HK
Maku, joka herättää tekijän ("A taste that wakes the doer") was a multi-year campaign for Juhla Mokka, Finland's most loved coffee, built around "Tekijöiden kahvi" (the coffee for people who get things done). The film follows that first cup as the moment the doer in you wakes up, set to a soundscape of people humming the brand's iconic jingle without even noticing.
Client: Paulig Juhla Mokka
Romani Rejection Letters turned rejection into a medium. Hundreds of job-rejection letters received by Finnish Roma were mailed back to the companies that had sent them, each with an invitation to do better, drawing international attention to the discrimination Roma face in working life.
Client: Diak
Kun hyvä riittää ("When good enough is enough") was a campaign that took an old, dusty coffee brand and made it relevant again by leaning into "good enough" instead of chasing perfect. A film went viral overnight and Saludo found a new, younger audience. Good enough, it turned out, was good enough to save the whole brand.
Client: Saludo
Hungry Chef is a brand built years ago for pizza lovers, still standing on the same rugged, no-frills attitude – proven, for example, by a recyclable flour bag tough enough to survive a good kick.
Client: Lejos
Hard to impress – a brand film for Van Houten, the Dutch brand making cocoa powder since 1828. The film follows a boy's best attempts to impress the girl next door - flowers and his favourite teddy bear - before he finally works out what actually gets her attention: Van Houten, of course.
Client: Van Houten
Out of your head? A campaign for the job-search platform Monster. The idea was to show people going about their workday without heads: mindless work had taken with it the ability to think, dream, and feel. The message was clear - if your job has you out of your head, it's time to find one that doesn't (and Monster was the place to find it).
Client: Monster