Most people hate advertising. My job is to make them love it.

My name is Samuel Räikkönen. I am an award-winning Creative & Art Director with over 15 years of experience in branding, advertising and digital stuff. Over the years I have worked with most iconic brands in Finland and the Nordics, creating ads and acts that have become the talk of the town.

Currently I work as a Lead Creative at SEK, part of Grey.